Fred Genter

Vice President of Strategic Development

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Fred brings a wealth of experience and leadership to Alliant. Before joining our team, he served as Vice President of Finance and Vice President of Supply Chain for 27 years at Med Center Health, where oversaw sourcing, contracting, logistics, and more for a diverse healthcare network, including hospitals, sub-acute facilities, DME, physician practices, EMS, and various services.


Now at Alliant, Fred has taken on a broader role as he leads acute and non-acute member recruitment, expands the physician preference program, develops critical strategic partner relationships, and enhances ap+ offerings, footprint, and membership – Alliant’s business and industry e-commerce solution.


A Fellow of the American College of Healthcare Executives and a Council of Supply Chain Executives member, Fred earned his undergraduate degree from Anderson University and his graduate degree from Louisiana State University in Shreveport.


Besides his professional endeavors, Fred enjoys spending quality time outdoors with his wife and two daughters. His diverse expertise and commitment to excellence make him an invaluable asset to the Alliant team as we continue to grow and serve our members effectively.